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G.I. Joe began in 1964 as a line of 12-inch articulated action figures produced by Hasbro. They represented four of the branches of the U.S. Armed Forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force) and Action Marine (USMC). The development of G.I. Joe led to the coining of the term "action figure."

In 1982, the line was relaunched with the smaller 3¾" scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra organization. The relaunch pioneered several tactics in toy marketing, combining traditional advertising with a new cartoon miniseries and an ongoing comicbook.

Snake Eyes Teaser

Check out the teaser trailer for the upcoming prequel film Snake Eyes: G.I. Joe Origins, coming to theaters on July 23, 2021.

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The Funhouse

Did you know?

  • ...Pathfinder's father was Korean War veteran who taught him the finer points of military reconnaissance?
  • ...Ferret is the code name for two things?
  • ...that Machete is a Dreadnok character from the Sigma 6 series?
  • ...that Zartan spent several months disguised as the President of the United States of America?
  • ...that a Metal-Head is someone who rises above enthusiasm to hone his craft?
  • ...that the lowest grunts in the G.I. Joe force are called Greenshirts?
  • ...Cobra Island was formed when Cobra tricked the U.S. Government into firing a nuclear missile at an underwater faultline?
  • Well now you know.
And knowing is half the battle!

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